Artists United Collective - All Together Now
It was always music or football for street kids aiming high and now, as the fabric of music in the UK remains under threat, new mega-group, Artists United Collective, featuring artists such as Zuzu, Trampolene and The Crooks stamp their collective feet with a collaborative, fundraising cover of The Farm’s 1991 hit, 'All Together Now'. Released on Fri 28 May, just a fortnight before Turkey and Italy kick off the delayed Euro 2021 competition in Rome, guest author Chris Ancell (Modern Sky UK) explains how artists and organisers hope the emotive cover finds the passion of the terraces and raises vital funds for the UK’s suffering live venue community.
Woven indelibly into the fabric of UK chart-indie, the emotionally charged 'All Together Now' was originally released in November 1990, drawn from the Liverpool six-piece’s chart-topping album, Spartacus and reached No.4 in the UK Singles Chart. The new version, also featuring the first artist to hit the top of the UK Folk Chart and Liverpool storyteller, Jamie Webster alongside indie rabble-rousers Rats, The Royston Club and Shambolics, was specially recorded at a time of rising optimism that the nation’s live music venues could be open and on their way to recovery by autumn 2021. Each artist has pledged their time and energies to raise money for the survival of an industry that has given them their voices.
“Our iconic small venues not only provide the path for artists on their way to greatness, but provide a sense of pride, community and celebration of both the local and national music scenes." - Paul Ramsdale - Scotts Menswear
Stating that there are 556 venues at risk of closure, the Music Venues Trust launched the #saveourvenues campaign to draw together fundraising initiatives undertaken by artists and music fans who heard the call of grassroots venues closed by the Covid pandemic.
Artists United Collective is the latest gathering of musical minds to raise money for venues and venue staff and maintain public awareness that the UK’s bright summer will likely see most of the nation’s vital music venues stay dark.
We’ve so much music talent around the UK and, simply, they will have nowhere to grow if we lose live venues" - Dave Pichilingi - CEO, Modern Sky UK
Pulling together the artists, managers, labels and more of the 18 featured artists, also including The Lathums and rising stars Lottery Winners, Rianne Downey and Nikki & The Waves, the Artists United Collective project has been initiated and produced by a partnership of fashion brand and music event sponsors, Scott’s Menswear, promoters This Feeling, label and management company, Modern Sky UK and Rich Turvey of Parr Street Studios, Liverpool who took up duties behind the mixing desk.
Released digitally and on Donate What You Want CD via Modern Sky UK, all profits from the digital downloads, streaming revenues and associated merchandise of the Artists United Collective will go direct to the Music Venues Trust. You can also show your support with the All Together Now T-shirt, available now on the Artists United Collective Store.
The single is the fourth occasion on which All Together Now has been repurposed to coincide with a major football tournament, with the Everton FA Cup Final team recording a version ahead of their 1995 Wembley appearance, England’s official Euro 2004 song being a reworking with DJ Spoony and a lesser-heard rarity recorded with World Cup 2006 mascot Goleo VI and Atomic Kitten celebrating that tournament with a mainland Europe-only release!
“Good luck with the release I hope it raises lots of money for the Music Venues Trust, which is the lifeblood of the music industry.” Peter Hooton - The Farm